AGAVE GARDEN – WORLD CUP EDITION

The Agave Garden – World Cup Edition brings people together through flavour, music, and shared moments. Rooted in Mexican culture and powered by Tequila & Agave Festival, it transforms Canada Soccer House into a space where every match is felt beyond the game, through food, spirits, and connection.

A destination shaped by flavour, sound, and atmosphere, where each visit feels alive, social, and connected to the spirit of the game and the people around it.

Concept Overview

  • Premium Layer: Tequila & mezcal brands (e.g. El Tequileño)

    Volume Layer: RTDs (Cinco Drink Co. – local RTD) and optional breweries

    Experience Layer: Cocktails and agave tasting flights

    This structure balances brand value, speed, and revenue.

  • Agave Category (exclusive management)

    Tasting Flights (premium upsell)

    La Mezcalería Open Kitchen (live grills)

    Music: Mariachi + DJs

    Cultural Pavilion (Mexican Consulate optional)

  • Proposed hybrid model: sponsorship + operation + revenue

    Presenting-level integration: $15,000 landmark fee

    Includes programming, brands, culinary and cultural experience

  • Preferred activation during Mexico and Canada matches

    Potential multi-day activation

    Scalable depending on footprint

  • Sponsorship revenue (agave + RTD)

    Beverage revenue participation (cocktails, RTDs, flights)

    Food operated independently by La Mezcalería + Festival

  • Expandable to Toronto

    Consistent brand experience across cities

    Initial partners: El Tequileño Tequila, Cinco Drink Co.

    Additional brands curated based on structure

  • Tequila & Agave Festival (3 sold-out events)

    1,000+ attendees per event

    Ignacio Arrieta – Owner of La Mezcalería (14+ years)

    Expertise in hospitality, events, and brand partnerships

The Agave Garden is a curated Mexican cultural and hospitality experience integrated within

Canada Soccer House. It combines agave spirits, RTDs, tasting flights, live-fire culinary, music, and cultural programming.

It is designed as a high-energy, revenue-generating destination.

AGAVE GARDEN - WORLD CUP EDITION

AGAVE GARDEN - WORLD CUP EDITION

AGAVE GARDEN - – WORLD CUP EDITION AGAVE GARDEN - – WORLD CUP EDITION
AGAVE GARDEN - – WORLD CUP EDITION
CA$15,000.00

Powered by Tequila & Agave Festival

Mexican Cultural & Hospitality Experience Proposal

The Agave Garden – World Cup Edition brings people together through flavour, music, and shared moments. Rooted in Mexican culture and powered by Tequila & Agave Festival, it transforms Canada Soccer House into a space where every match is felt beyond the game, through food, spirits, and connection.

  • “A fantastic event with an incredible atmosphere. The room was full of energy with live music, great food, and an impressive selection of tequila and agave spirits to explore.”

    Local Influencer

  • “We had a blast at the festival. There were amazing tequilas to taste, authentic mariachi music, and delicious bites being passed around all evening.”

    Former Customer

  • “The Tequila & Agave Festival was an incredible experience. A great way to discover new spirits while enjoying the culture, music, and energy of the event.”

    Former Customer

  • “A lively celebration of agave culture with tasting booths, cocktails, and a vibrant crowd. It’s a great opportunity to explore new brands and connect with people who love tequila.”

    Media Sponsor